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Writer's picturePete Ward

Industry 2.0 (Ecological Revolution)




The Eco Revolution represents a profound call to action, urging us to fundamentally restructure society by delving into the core of anthropological needs and our interconnectedness with ecology. This transformative movement is rooted in a deep understanding of where we veered off our evolutionary path, recognizing the losses incurred along the way, and the imperative to shed the layers of consumerism that have veiled our true essence. It unveils the stark reality of the inhumane and overly complex nature of the prevailing exponential growth model, igniting a much-needed momentum towards adopting a new paradigm that aligns with our intrinsic needs and fosters harmony within both the human species and the delicate natural world that sustains us.


When a species evolves to a point where its systems of governance and infrastructure clash with the universal laws of nature, it sets itself on a path towards unsustainability and eventual collapse. The true intelligence of any organism is intricately intertwined with the genetic cues that have evolved within the ecosystem it emerged from over millennia. Disrupting these cues severs the organism from its inherent sensory intelligence, rendering it vulnerable to the allure of artificial needs peddled through manipulative marketing, a consequence of our detachment from the natural world.


There exists a poignant warning in the annals of the universe, where burnt-out planets stand as testament to civilizations that lost their connection to the very world that birthed them. While Earth teeters on the brink of ecological devastation, there remains a glimmer of hope if we can pivot towards a sustainable global economy, operating within the finite boundaries of our planetary home. It is time to draw inspiration from the wisdom of subsistence-based cultures, honoring their profound legacy of land stewardship and sustainable living practices that have stood the test of time.


As individuals, it is incumbent upon us to acknowledge our role within the intricate web of the ecological collective and emulate the intelligence ingrained in nature's 3.8 billion years of evolutionary wisdom. The blueprint for intelligent design surrounds us, waiting to be observed, learned from, and implemented in the structures, sustenance, and policies that govern our societies. The urgency to pivot cannot be overstated, for only by shifting our focus from cleanup to proactive reclamation can we hope to restore what has been lost. Let the collaborative spirit of the Eco Revolution transcend the individualistic ethos of past industrial revolutions and resource wars, paving the way for a collective effort to nurture our planet back to health, one grassroots initiative at a time.



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